This interactive clinic explores how music educators can responsibly and creatively utilize social media to enrich instruction, engage families, showcase student work, and advance their professional growth. Platforms like Instagram, TikTok, Facebook, and YouTube can serve as practical tools for advocacy, student expression, and program visibility when used intentionally and with clear boundaries.
Attendees will leave with concrete strategies for using social media in and out of the classroom, including content ideas, collaboration techniques, and safety considerations. A hands-on component will enable participants to create posts, reels, or collaborative content on the spot. We'll also highlight how social media can support professional development through networking and reflection.
Whether you're a beginner or ready to enter your "influencer era," this clinic equips you with the tools to post with purpose, stay safe, and elevate your music program online.
Target Audience
High School Band
Additional Notes
Clinician Info
Jacquéline Hairston
Jacquéline Hairston is a clarinetist, content creator, and band director based in the Stockton Unified School District. She remains an active performer on clarinet and bass clarinet with local ensembles, as well as a pit musician for youth musical theatre, and is currently pursuing a Master of Music in Music Education.
Jacquéline is also the creator behind @That_Bandteacher_Lady on Instagram and TikTok, where she shares creative, relatable content for music educators and students. With a community of over 50,000 followers and 5 million likes, her platform provides insights, humor, and practical support for today’s music classrooms. She is a member of several professional organizations that support music education and diversity in music. She utilizes both her classroom and digital presence to promote inclusive, engaging, and joyful music-making.